Marketing of Dental Materials

Dental market demand for dental products and materials will rise 3.4 % to $12.7 billion in 2019. Cosmetic and repair/restorative products will be the fastest growing professional products. Among consumer products, value-added formulations will drive the dominant toothpaste segment. Polymers, ceramics and minerals will lead gains in dental materials. The session aims to open new doors for manufacturers to market their products. The session will cover topics like:

  • Branding strategies.
  • Digital Marketing of dental materials
  • Product evaluation and pricing
  • Market Penetration strategies

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